5 Reasons Video on Your Landing Page is Your Most Powerful Marketing Tool
When I was 13 years old I made my first video (it was about my family's ski vacation) and I sat at the dining room table thinking,"I wish I could do this as a job, but there's no way anyone will actually pay me for that." Fifteen years later the world has finally caught up with me. It's 2017, and "video content is no longer an option: It's a necessary component of any successful marketing strategy."
People LOVE people; not robots, not fancy marketing lingo, PEOPLE. You want to see a face, hear a voice and relate to a story. You're willing to spend more money and go out of your way if it's for a friend, right? As a business owner in 2017, your strongest marketing tool is YOU, the person behind the brand. When you put a 2 minute Brand Film on the front of your website, people will instantly know whether or not they like you, and if they do you like you, the chances of them investing in your service or product skyrocket!
People have goldfish memories these days so you need to be memorable. "80% of customers remember a video they’ve watched in the last month. " A well-made marketing video (or Brand Film) engages multiple senses (sight & hearing), evokes emotion, tells a story and builds a human connection. These ingredients make your video more memorable than any other content or ad you publish. People talk about superbowl ads for years but when was the last time you bonded with a friend over a well-written Facebook ad? "Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text."
At Chamonix Films, I create Brand Films for female entrepreneurs in Seattle and all my badass ladyboss clients will tell ya, since putting a video on their website almost every new client that reaches out to them is an ideal client; i.e. clients they have the most fun with, clients that spend the most money (with enthusiasm) and clients who constantly refer them new business. Video is the future peeps, and I won't shut up about it. Don't believe me? Check the numbers.
VIDEO ON YOUR LANDING PAGE INCREASES TRAFFIC, CONVERSIONS AND SHARES - STATISTICS
Having a video on a landing page makes it 53% more likely to show up on page 1 of a search engine results page (SERP)
The average user spends 88% more time on a website with video; giving your brand message more time to sink in.
Video on a landing page can increase conversions by 80% or more.
"Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text."
Marketers who use video grow revenue 49% faster than non-video users.
Wondering how video can help YOUR business specifically?
I offer free consultations for female entrepreneurs who are ready to click that big red record button!!!