The Process of Making a Brand Film - What to Expect
WHAT IS A BRAND FILM?
2 minute promotional video for the front of your website. It’s your online handshake that makes people understand who you are, what you do & why they want to work with you. The brand films I make are fast-paced and colorful, so they capture people’s short attention span and make them stick around longer so they actually have a chance to fall in love with you and get excited about supporting your business!
Option 1) 100% Upfront
Option 2) 50% Upfront, 50% on Delivery
- Consultation Meeting & Storyboarding
- Brand Film (SEE BELOW FOR PROCESS)
- Complimentary Digital Images (approx. 25-50)
MY CLIENTS SAY:
After getting a brand film their website traffic increases, every client who contacts them is an ideal fit and they finally have a way to quickly & clearly communicate their message (without being salesy!)
“Video always reaches a bigger audience on my website and social media, and my brand film has had the biggest reach to date.”
— KARLI LINDOR
THE TIMELINE | PLAY BY PLAY
It takes 1 month to make a brand film, start to finish.
WEEK 1: Consultations & Planning
Throw all your ideas at me and I’ll turn it into a step-by-step video-creation gameplan. Every client always wonders how we’re going to create something beautiful out of all the chaotic possibilities but never fear because that’s my job and I’m f*cking good at it! ;) Send me a bullet list with the following points and I’ll take the steering wheel & hold your hand the rest of the way.
GOALS for WHY you want this video, WHERE you’re going to use it and WHAT results you hope to see
WHAT TO INCLUDE/NOT INCLUDE What important points need to be mentioned/shown (keywords, important people, favorite quotes, your product in action, behind the scenes with clients etc…) and what things do we need to avoid (liability issues, insecurities etc…)
WEEK 2: Filming
Everybody feels nervous and awkward when they stand in front of the camera but we’re going to laugh it off and by the end of the shoot you’ll be an old pro ;) I’ll give you lots of direction the whole time so you’re never wondering what you should be doing.
Throw your script out the window because I don’t want you to sound like a robot. I’ll ask you tons of questions to get you telling stories and rambling on and on about your business. (Rambling is a good thing because you’ll naturally lay some golden eggs along the way).
I collect as much footage (audio & video) as possible so we have lots of pick & choose from when editing (most of it gets thrown away but it’s all about having options!)
WEEK 3: Editing
Head-down time...I lock myself in a top-secret editing laboratory and what goes on in here is my business (literally), not yours. So get back to work, Ms. Nosey-pants! ;)
WEEK 4: Review, Revisions & Publishing
I’ll send you rough drafts of your video to review and request changes. Nothing is published without your thumbsup. Your video is delivered online as a downloadable link - easy peasy.
READY TO TALK ABOUT A BRAND FILM FOR YOUR BUSINESS?
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