3 Reasons Why Video Marketing is Like Online Dating
When you scrolled through Facebook this morning, were you more excited to read somebody's ranty paragraph or watch the latest viral video? Duh! Since the invention of TV, we've all obsessed with videos. With Snapchat, Facebook Live and every other social media platform introducing video, our digital sharing world is coming to life. Video is the closest we can get to meeting face to face. I mean seriously, think of all the people you feel like you know so well (but you've never actually met), like Harrison Ford or President Obama. If they walked in the room, you already know if you hate their guts, think you'll be best friends, if you'd vote for them or go into business together. You already have a relationship and it's been built purely through video.
1. It's an instant yes or no.
If there is a bomb-ass video on the front of your website, people are going to start a relationship with you & your business immediately, whether they like or not. In less than 20 seconds, they'll either fall in love with you and give you lots of money or they might write daily anonymous hate messages on Yelp. Video creates a love or hate reaction. To build a strong brand, you must attract and repel. Draw your lines in the sand. "You have enemies? Good. That means you've stood up for something, sometime in your life." - Winston Churchill
2. It makes you stand out from the crowd. The opposite of love is not hate, it's indifference.
The last thing you want is someone to land on your website...yawn....and switch to Facebook. You want to be so interesting that some guy in the Google rankings department (while rolling around on his back - since Google replaced his cubical with a yoga ball) calls out, "Hey guys, check out this company in Arkansas. They just put a dope video on their website and now they're getting so much traffic that the internet is about to break.
3. Your videos are a powerful confident handshake...or a love potion.
Your online presence is your elevator pitch and your videos can be a powerful confident handshake. Suck people in with beautiful videos that evoke emotion and knock their socks off. This is sparkly marketing magic, people! In a gross digital world of sponsored ads and spammy robot comments, genuinely cool videos are the love potion that will make people fall in love with your business and forget about everybody else. People want to do business with people, not robots! Just like online dating - we want to learn as much as possible about the person or business online before we meet them in person. Let your video do all the sweet talkin'
Contact me today for a consultation and we'll figure out how video can help your business!